The Perfect Clip Length for Each Platform (2025 Guide)

Clip Length Matters More Than You Think

One of the most common questions we get: "How long should my clips be?" The answer isn't one-size-fits-all—it depends on the platform.

TikTok: 21-34 Seconds (Sweet Spot)

TikTok's algorithm favors completion rate. Shorter clips = higher completion rate = better performance.

• Optimal: 21-34 seconds
• Max: 60 seconds (unless very engaging)
• Why: Users scroll fast, attention span is low

Pro tip: If your clip is 45+ seconds, consider splitting it into a series.

Instagram Reels: 30-90 Seconds

Reels can be longer than TikToks, but keep them punchy:

• Optimal: 30-60 seconds for most content
• Extended: 60-90 seconds for tutorials/educational
• Why: Instagram users expect slightly more depth

YouTube Shorts: 15-60 Seconds

YouTube Shorts have the most flexibility:

• Optimal: 45-60 seconds
• Quick hits: 15-30 seconds for memes/reactions
• Why: YouTube audience tolerates longer content

LinkedIn: 30-90 Seconds

Professional content can be longer:

• Optimal: 45-75 seconds
• Why: B2B audiences want substance

ClipMyDia Automatically Suggests Ideal Lengths

Our AI considers the platform you're targeting and suggests clip lengths accordingly. You can also customize clip length preferences in your settings.

Configure your preferred clip length to get AI suggestions tailored to your content strategy.